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Nokia Turns to DDB for Image Push

Brand Marketing

DALLAS Nokia has tapped DDB to create an image campaign on a project basis, sources said, though the client insists The Richards Group remains its primary agency and declined to […]

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Ad Chief to Depart Dr Pepper/Seven Up

Brand Marketing

NEW YORK John Clarke will retire as chief advertising officer of Dr Pepper/Seven Up following the Dr Pepper bottlers meeting which kicks off in Las Vegas on Thursday, according to […]

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Yahoo! Customizes Ads for ‘New Yorker’

Brand Marketing

NEW YORK Yahoo! is making its first attempt at customizing a campaign for a specific publication with a series of contextual ads set to break in the Oct. 6 issue […]

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Coyne Beahm Shows Benefits of United Way

Brand Marketing

ATLANTA Coyne Beahm’s first work for the United Way of Forsyth County (N.C.) focuses upon motivating donors and raising awareness of the community service provided by the charity, a source […]

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Third RFP Go-Round for Maryland Tourism

Brand Marketing

ATLANTA The Maryland Division of Tourism, Film and the Arts has re-reissued proposal requests for a new advertising contract.In March, five-year incumbent Trahan, Burden & Charles successfully defended the estimated […]

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Brokerage, Finalists in Home and Away Visits

Brand Marketing

NEW YORK The finalists in the review for the creative portion of Edward Jones’ $25-30 million ad account last week received strategic assignments from the investment brokerage, sources said.The client […]