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Rosenblum Jumps to Draft

Brand Marketing

Draft Inc. in Chicago has added Helene Rosenblum as senior vice president, group account director. The 17-year marketing communications veteran comes to the Chicago shop from Leo Burnett, where she […]

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Profit Rises, Revenue Falls at Modem Media

Brand Marketing

NEW YORK Modem Media reported its third consecutive profitable quarter on Q3 revenue of $14.6 million yesterday. The interactive agency, 43 percent owned by Interpublic Group, recorded a third-quarter net […]

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Ikea Schedules Daytime Soaps, Talk Shows

Brand Marketing

ATLANTA Ikea is expanding its “unboring” theme with a dozen new television commercials targeting women, the company said.The ads, launching this month and airing through 2004, from Crispin Porter + […]

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BBDO Bottles Guinness Draught

Brand Marketing

NEW YORK A new animated Guinness spot imagines a world in which the same brew masters who brought us Guinness Draught in a bottle also created sliced bread.The 30-second TV […]

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Lenox Names Slingshot Online Shop

Brand Marketing

DALLAS Lenox Collections assigned its lead online advertising account to Slingshot, the shop said.The Dallas agency has previously handled project work for the tableware manufacturer.The Langhorne, Pa.-based client has charged […]

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Martin/Williams Wins Grand CEBA Award

Brand Marketing

CHICAGO Martin/Williams won top honors at American Business Media’s Creative Excellence in Business Advertising Awards for the second year in a row. The Minneapolis agency took home the $25,000 Grand […]