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Eisner Converts AMF’s I-Site Into Sales

Brand Marketing

ATLANTA Initial sales on AMF Billiards’ Internet site, redesigned by Eisner Interactive, have exceeded expectations, the agency said.The division of the Baltimore independent agency launched the site in early October […]

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Arnold Promotes Sotnik

Brand Marketing

Havas-owned Arnold in Boston has advanced Kelli Sotnik to vice president, management supervisor from management supervisor. She works mainly on the Citizens Bank business at the agency. Sotnik joined Arnold […]

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Antonellis, Others Advance at PR Shop

Brand Marketing

Lois Paul & Partners, a Woburn, Mass.-based unit of Fleishman-Hillard, has made several promotions in recent weeks. Mike Antonellis and Amy Shandler have been promoted to senior account managers. Brenda […]

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Deutsch Wins Tylenol Account

Brand Marketing

NEW YORK Deutsch has landed creative duties on the $115 million Tylenol account, besting fellow Interpublic Group finalists Hill, Holliday, Connors, Cosmopulos and The Martin Agency, the client confirmed on […]

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Happier Holiday E-Spending Forecast

Brand Marketing

NEW YORK Consumers are expected to significantly increase their online shopping budgets during the holiday season, predicts a joint report from Goldman Sachs & Co., Harris Interactive and Nielsen/NetRatings.The Holdiay […]

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R/GA Creates Purina Spot to Drive Web Traffic

Brand Marketing

NEW YORK With a limited budget and a tight time frame, Nestle Purina Petcare Co. turned to one of its interactive agencies, R/GA, to create a TV spot touting its […]