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Circuit City Richmond, Va.

Brand Marketing

With $9.8 billion in sales for the fiscal year ending in February (a 2 percent decline from the previous year), Circuit City is the No. 2 electronics retailer in the [...]

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Hunt For A Hit

Brand Marketing

Stephen McPherson has his work cut out for him. As ABC’s newly appointed programming president, turning the network around looks like a daunting task. From comedy to drama to the [...]

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Roll Of The Dice

Brand Marketing

We learned many important lessons during May’s week of upfront schedule announcements. Reality rules, hogging 18 prime-time hours this fall, up from six a year earlier. The networks remain clueless [...]

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Hispanic High

Brand Marketing

Univision president and chief operating officer Ray Rodriguez would much rather have his network spend time trying to take away ad dollars from the English-speaking broadcast networks and ignore rival [...]

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Facing Reality

Brand Marketing

Reality is the new reality of network television. In a season in which six of the top 10 and 11 of the top 20 shows in adults 18-49 are reality [...]

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Networking

Brand Marketing

NBC’s four sitcoms (Will & Grace, Scrubs, Joey and Father of the Pride) makes for the fewest number of comedies on the network’s fall schedule since 1980. Seven years ago, [...]