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Starcom Wins GM Out-of-Home Media

Brand Marketing

CHICAGO General Motors has awarded its out-of-home media chores to Starcom, the agency has confirmed. The work is likely to be worth $30 million this year, sources said.The Chicago-based Publicis [...]

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American Airlines Teams With ePrize for Sweepstakes

Brand Marketing

NEW YORK ePrize has created a new promotion for American Airlines in an attempt to reach busy travelers who would normally book discount plane tickets through online sites, like Orbitz [...]

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Element 79 Introduces Smart Spot Foods

Brand Marketing

DALLAS Element 79 Partners is developing print ads for Pepsico’s new Smart Spot food products that are designed to appeal to health-conscious consumers.Among the products that will bear the Smart [...]

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Sedgwick Rd., Mervyn’s Begin TV Blitz

Brand Marketing

LOS ANGELES In an effort to reinvigorate its image for the back-to-school shopping season, Mervyn’s department stores this week launched the first of 43 new television spots created by independent [...]

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Blattner Brunner Promotes Rockford Hospital

Brand Marketing

CHICAGO Blattner Brunner uses images of women and infants to tout the Rockford Health System’s women’s and children’s services in a new outdoor campaign.The campaign, which features photography by Nels [...]

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Pro Athletes Spread the ‘Verb’

Brand Marketing

NEW YORK Saatchi & Saatchi’s new effort for the Centers for Disease Control and Prevention’s “Verb” campaign features children playing with professional athletes and carries the message that you don’t [...]