Starcom Wins GM Out-of-Home Media
Brand Marketing
CHICAGO General Motors has awarded its out-of-home media chores to Starcom, the agency has confirmed. The work is likely to be worth $30 million this year, sources said.The Chicago-based Publicis [...]
American Airlines Teams With ePrize for Sweepstakes
Brand Marketing
NEW YORK ePrize has created a new promotion for American Airlines in an attempt to reach busy travelers who would normally book discount plane tickets through online sites, like Orbitz [...]
Element 79 Introduces Smart Spot Foods
Brand Marketing
DALLAS Element 79 Partners is developing print ads for Pepsico’s new Smart Spot food products that are designed to appeal to health-conscious consumers.Among the products that will bear the Smart [...]
Sedgwick Rd., Mervyn’s Begin TV Blitz
Brand Marketing
LOS ANGELES In an effort to reinvigorate its image for the back-to-school shopping season, Mervyn’s department stores this week launched the first of 43 new television spots created by independent [...]
Blattner Brunner Promotes Rockford Hospital
Brand Marketing
CHICAGO Blattner Brunner uses images of women and infants to tout the Rockford Health System’s women’s and children’s services in a new outdoor campaign.The campaign, which features photography by Nels [...]
Pro Athletes Spread the ‘Verb’
Brand Marketing
NEW YORK Saatchi & Saatchi’s new effort for the Centers for Disease Control and Prevention’s “Verb” campaign features children playing with professional athletes and carries the message that you don’t [...]