Loomis Turns Up Burger Heat for DQ
Brand Marketing
DALLAS The Loomis Agency launches a new campaign today to introduce Dairy Queen’s Pepper Pepper Hungr-Buster, a hamburger developed specifically for Texas, the shop said.The Dallas agency’s campaign supports the [...]
P&G Signs Twain to Tout Scentstories
Brand Marketing
NEW YORK Procter & Gamble has signed singer Shania Twain to promote the launch of Scentstories by Febreze, specially designed discs with various scent themes that consumers can pick as [...]
New Anti-Kerry Ads Air in N.C.
Brand Marketing
LOS ANGELES Another highly decorated Vietnam veteran has entered the election ad fray. Special Forces veteran Ted Sampley, co-founder with Mike Benge and Jerry Kiley of Vietnam Veterans Against John [...]
Ogilvy’s Wright Replaces Judge as Lowe CEO
Brand Marketing
NEW YORK Lowe Worldwide has hired Tony Wright as president and chief executive officer, replacing current CEO Jerry Judge, Lowe parent Interpublic Group has confirmed.Wright, 43, worldwide chief strategy officer [...]
Dutch to Advertise Wrangler in Europe
Brand Marketing
ATLANTA BSUR Concepting has won the European creative account of Wrangler jeans after a five-month review that included 12 Continental agencies, the agency said.Sources said the European account would have [...]
NKH&W Changes Name to Nicholson Kovac
Brand Marketing
CHICAGO NKH&W is changing its name to Nicholson Kovac and has embarked on an employee stock ownership plan to preserve the firm’s “fierce independence,” according to the shop’s principals. “Independence [...]