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Loomis Turns Up Burger Heat for DQ

Brand Marketing

DALLAS The Loomis Agency launches a new campaign today to introduce Dairy Queen’s Pepper Pepper Hungr-Buster, a hamburger developed specifically for Texas, the shop said.The Dallas agency’s campaign supports the [...]

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P&G Signs Twain to Tout Scentstories

Brand Marketing

NEW YORK Procter & Gamble has signed singer Shania Twain to promote the launch of Scentstories by Febreze, specially designed discs with various scent themes that consumers can pick as [...]

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New Anti-Kerry Ads Air in N.C.

Brand Marketing

LOS ANGELES Another highly decorated Vietnam veteran has entered the election ad fray. Special Forces veteran Ted Sampley, co-founder with Mike Benge and Jerry Kiley of Vietnam Veterans Against John [...]

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Ogilvy’s Wright Replaces Judge as Lowe CEO

Brand Marketing

NEW YORK Lowe Worldwide has hired Tony Wright as president and chief executive officer, replacing current CEO Jerry Judge, Lowe parent Interpublic Group has confirmed.Wright, 43, worldwide chief strategy officer [...]

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Dutch to Advertise Wrangler in Europe

Brand Marketing

ATLANTA BSUR Concepting has won the European creative account of Wrangler jeans after a five-month review that included 12 Continental agencies, the agency said.Sources said the European account would have [...]

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NKH&W Changes Name to Nicholson Kovac

Brand Marketing

CHICAGO NKH&W is changing its name to Nicholson Kovac and has embarked on an employee stock ownership plan to preserve the firm’s “fierce independence,” according to the shop’s principals. “Independence [...]