Espejo at Mediaedge:cia
Brand Marketing
WPP Group company Mediaedge:cia has hired Jon Anthony Espejo as communications manager at its Chicago office. Most recently a media planner at Publicis Groupe’s Starcom Worldwide, Espejo will provide strategic [...]
Williams to Integrate Minority Voice in Hotel Ads
Brand Marketing
NEW YORK Starwood Hotels & Resorts Worldwide has named Carol H. Williams Advertising to help develop campaigns targeting African American and urban consumers. The Oakland, Calif.-based agency “will integrate a [...]
Manasian Backs MRO Software Sales Effort
Brand Marketing
BOSTON Manasian Inc. said it has produced new sales tools for MRO Software, a provider of strategic asset management products such as Maximo. The sales and training kit includes a [...]
Home Depot Looks to Online Expansion
Brand Marketing
DALLAS The Home Depot is expanding its store-based home appliance business through a new online initiative that allows consumers to purchase more than 1,800 products directly from its recently enhanced [...]
Home Depot’s Online Appliance Sales Heat Up
Brand Marketing
DALLAS The Home Depot is expanding its store-based home appliance business through a new online initiative that allows consumers to purchase more than 1,800 products directly from its recently enhanced [...]
Bally Total Fitness Focuses on Individuals
Brand Marketing
CHICAGO As New Year’s resolutions for weight loss take shape, Bally Total Fitness has launched an advertising campaign, touting new individualized fitness and nutrition services for customers.Created by the Chicago [...]