Alt Image Text

Espejo at Mediaedge:cia

Brand Marketing

WPP Group company Mediaedge:cia has hired Jon Anthony Espejo as communications manager at its Chicago office. Most recently a media planner at Publicis Groupe’s Starcom Worldwide, Espejo will provide strategic [...]

Alt Image Text

Williams to Integrate Minority Voice in Hotel Ads

Brand Marketing

NEW YORK Starwood Hotels & Resorts Worldwide has named Carol H. Williams Advertising to help develop campaigns targeting African American and urban consumers. The Oakland, Calif.-based agency “will integrate a [...]

Alt Image Text

Manasian Backs MRO Software Sales Effort

Brand Marketing

BOSTON Manasian Inc. said it has produced new sales tools for MRO Software, a provider of strategic asset management products such as Maximo. The sales and training kit includes a [...]

Alt Image Text

Home Depot Looks to Online Expansion

Brand Marketing

DALLAS The Home Depot is expanding its store-based home appliance business through a new online initiative that allows consumers to purchase more than 1,800 products directly from its recently enhanced [...]

Alt Image Text

Home Depot’s Online Appliance Sales Heat Up

Brand Marketing

DALLAS The Home Depot is expanding its store-based home appliance business through a new online initiative that allows consumers to purchase more than 1,800 products directly from its recently enhanced [...]

Alt Image Text

Bally Total Fitness Focuses on Individuals

Brand Marketing

CHICAGO As New Year’s resolutions for weight loss take shape, Bally Total Fitness has launched an advertising campaign, touting new individualized fitness and nutrition services for customers.Created by the Chicago [...]