Brands on the Verge: Villainess Gets the Girls
Brand Marketing
Brand: Villainess SoapHeadquarters: Waverly, Tenn.Product: Body care (lotion, scrubs, soaps)Launch date: August 2003Sales: 2008 sales, which are in the low six digits, tripled thanks in part to a Victorian-style makeover [...]
Covers of the Week: Bernie and Sid, Both Vicious
Performance Marketing
This week, a Ponzi schemer and a punk rocker adorn our two favorite magazine covers of the week. First up, and a likely contender for Cover of the Year honors, [...]
YSL Sale Brings in Record $484 Million
Performance Marketing
In what is already being called the Sale of the Century, the vast art collection of Yves Saint Laurent and Pierre Bergé was sold at auction in Paris this week, [...]
Hey Marc Jacobs, What’s on Your iPod?
Performance Marketing
Sonic Youth (“My Friend Goo”), Madonna (“Borderline”), Leonard Cohen (“Suzanne”), and Lady GaGa (“Poker Face”), among others. At least according to the signed and loaded orange iPod nano that Jacobs [...]
Taking Out the Trash
Performance Marketing
What we almost missed today… Editor & Publisher has its annual Pulitzer preview up- “Two Washington Post series in the running include Debbie Cenziper and Sara Cohen’s “Forced Out” investigation [...]