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Will Facebook Give Away Vanity URLs in a Landrush?

Performance Marketing

While some businesses working with Facebook have been able to get a Facebook vanity URL for some time now, rumors are surfacing that Facebook may soon open up vanity URL [...]

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ABC Family Lines Up Sims 3 as First ‘Super Spot’ Client

Convergent TV

Just weeks after pitching advertisers on the “Super Spot,” a new initiative that lets media buyers purchase inventory on the linear network and online at one negotiation point, ABC Family [...]

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In-Flight Mags Biz Looks to Soar With New Image

Performance Marketing

With newsstand magazines grounded by the recession, in-flight magazine publishers see an opportunity to take off by turning around their category’s stale image. One of the bigger contract publishers, Ink [...]

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Milwaukee

Brand Marketing

The market has a lot more going on than beer, brats and cheese. Its diverse array of businesses include Harley Davidson (including a Harley Davidson museum), Northwestern Mutual Life Insurance, [...]

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Mr. TV: Risks and Tsks

Convergent TV

Now that I have had a chance to digest the recent fall 2009 schedule announcements, let’s talk about the new shows. Since I approach any series expecting some degree of [...]

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Freak Week

Brand Marketing

The short week after Memorial Day was long on absurdity in the ad world. And Gillette led the way with a set of instructional videos for men that included one [...]