Will Facebook Give Away Vanity URLs in a Landrush?
Performance Marketing
While some businesses working with Facebook have been able to get a Facebook vanity URL for some time now, rumors are surfacing that Facebook may soon open up vanity URL [...]
ABC Family Lines Up Sims 3 as First ‘Super Spot’ Client
Convergent TV
Just weeks after pitching advertisers on the “Super Spot,” a new initiative that lets media buyers purchase inventory on the linear network and online at one negotiation point, ABC Family [...]
In-Flight Mags Biz Looks to Soar With New Image
Performance Marketing
With newsstand magazines grounded by the recession, in-flight magazine publishers see an opportunity to take off by turning around their category’s stale image. One of the bigger contract publishers, Ink [...]
Milwaukee
Brand Marketing
The market has a lot more going on than beer, brats and cheese. Its diverse array of businesses include Harley Davidson (including a Harley Davidson museum), Northwestern Mutual Life Insurance, [...]
Mr. TV: Risks and Tsks
Convergent TV
Now that I have had a chance to digest the recent fall 2009 schedule announcements, let’s talk about the new shows. Since I approach any series expecting some degree of [...]
Freak Week
Brand Marketing
The short week after Memorial Day was long on absurdity in the ad world. And Gillette led the way with a set of instructional videos for men that included one [...]