This Week In Facebook – February 28, 2010
Performance Marketing
While Facebook didn’t make any major announcements last week, there was plenty of Facebook news to cover. Between new patents published and granted to Facebook and the integration of Facebook [...]
Transforming Research Roles
Brand Marketing
Research titles at media agencies used to be simple. “Head of research” pretty much said it all. But today, there is a whole new crop of titles populating research department [...]
Oscar Sells Out
Convergent TV
With less than a week to go before Hollywood fêtes itself with the red carpet and gold statuettes, ABC’s ad sales team has cause to throw a celebration of its [...]
ESPN Attacks on Lax
Convergent TV
ESPN is blowing up its college lacrosse coverage, with plans to carry 40 regular-season men’s NCAA Division I games as well as all 15 postseason contests. As part of ESPN’s [...]
DSPs Stir Up Drama
Performance Marketing
MTV Networks has yet to sell inventory via a “demand-side” platform. Neither has AOL, CBS Interactive, NYTimes.com or Weather.com. Meanwhile, for now Turner and Dow Jones are officially saying no [...]
Mr. TV: Renewable Energy
Convergent TV
Unlike back in the day when you had to bite your nails in anticipation waiting to see if your favorite shows were renewed, each of the five broadcast networks have [...]