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This Week In Facebook – February 28, 2010

Performance Marketing

While Facebook didn’t make any major announcements last week, there was plenty of Facebook news to cover. Between new patents published and granted to Facebook and the integration of Facebook [...]

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Transforming Research Roles

Brand Marketing

Research titles at media agencies used to be simple. “Head of research” pretty much said it all. But today, there is a whole new crop of titles populating  research department [...]

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Oscar Sells Out

Convergent TV

With less than a week to go before Hollywood fêtes itself with the red carpet and gold statuettes, ABC’s ad sales team has cause to throw a celebration of its [...]

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ESPN Attacks on Lax

Convergent TV

ESPN is blowing up  its college lacrosse coverage, with plans to carry 40 regular-season men’s NCAA Division I games as well as all 15 postseason contests. As part of ESPN’s [...]

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DSPs Stir Up Drama

Performance Marketing

MTV Networks has yet to sell inventory via a “demand-side” platform. Neither has AOL, CBS Interactive, NYTimes.com or Weather.com. Meanwhile, for now Turner and Dow Jones are officially saying no [...]

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Mr. TV: Renewable Energy

Convergent TV

Unlike back in the day when you had to bite your nails in anticipation waiting to see if your favorite shows were renewed, each of the five broadcast networks have [...]