Facebook Tweaks Formula for Calculating Active Application Users
Performance Marketing
Facebook made a change to the way that it counts active users for applications starting last Friday. Now, likes and comments on stream content published by the app are no [...]
Priority Mail Comes To Gmail
Performance Marketing
Today Google announced a new feature for Gmail, Priority Inbox. Gmail will automatically determine what are the top priority e-mail messages that you receive and filter them in the Priority [...]
<em>The Atlantic’s</em> Green Admits Headline Obsession
Performance Marketing
Today’s lead comes from The Atlantic‘s Joshua Green. Hurricane season is upon us, and that means blaring, all-caps 72-point headlines from Matt Drudge, who is obsessed with them. I am, [...]
How Effective Is Spam On Facebook Anyway?
Performance Marketing
Spam on Facebook is spreading virally but it seems people are recognizing it before they give the spammer what they want.
This Just In: Fox News Seeks Can-Do Online Editor
Performance Marketing
Attention, newshounds! Foxnews.com is on the hunt for a savvy news editor, who can not only edit pieces, but identify compelling stories, too. If hired, you’ll publish Fox News originals, [...]
Booyah Brings a New Generation of Poking to Facebook Places With InCrowd
Performance Marketing
The first app spawned from the launch of Facebook Places is out today: InCrowd, a location-based iPhone game by MyTown creator Booyah. InCrowd was created by Booyah in under a [...]