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Facebook Tweaks Formula for Calculating Active Application Users

Performance Marketing

Facebook made a change to the way that it counts active users for applications starting last Friday. Now, likes and comments on stream content published by the app are no [...]

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Priority Mail Comes To Gmail

Performance Marketing

Today Google announced a new feature for Gmail, Priority Inbox. Gmail will automatically determine what are the top priority e-mail messages that you receive and filter them in the Priority [...]

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<em>The Atlantic’s</em> Green Admits Headline Obsession

Performance Marketing

Today’s lead comes from The Atlantic‘s Joshua Green. Hurricane season is upon us, and that means blaring, all-caps 72-point headlines from Matt Drudge, who is obsessed with them. I am, [...]

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How Effective Is Spam On Facebook Anyway?

Performance Marketing

Spam on Facebook is spreading virally but it seems people are recognizing it before they give the spammer what they want.

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This Just In: Fox News Seeks Can-Do Online Editor

Performance Marketing

Attention, newshounds! Foxnews.com is on the hunt for a savvy news editor, who can not only edit pieces, but identify compelling stories, too. If hired, you’ll publish Fox News originals, [...]

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Booyah Brings a New Generation of Poking to Facebook Places With InCrowd

Performance Marketing

The first app spawned from the launch of Facebook Places is out today: InCrowd, a location-based iPhone game by MyTown creator Booyah. InCrowd was created by Booyah in under a [...]