5 Reasons Facebook Won't Announce A Phone Or OS On Wednesday
Performance Marketing
While I’d love for Facebook to announce a phone or mobile operating system on Wednesday, I have a sneaking suspicion they won’t. Here is our rationale behind Facebook’s decision to [...]
Outbrain: Turning Advertisers Into Aggregators
Brand Marketing
Are advertisers the new aggregators? A company called Outbrain thinks so and is seriously stretching the definition of contextual relevancy by letting advertisers actually become distributors of content. As much [...]
Guerrilla Marketing 2010
Brand Marketing
Guerrilla marketing used to be easy to define. If a New Yorker happened to notice a Jeep Grand Cherokee driving up the side of a building near Madison Square Garden [...]
Last Fall for Broadcast?
Brand Marketing
Ask media buyers if they believe broadcast TV has irredeemably slipped into senescence, and you’ll get an earful. “Sure, no one’s watching the ads, and everyone has dumped network TV [...]
Publishers’ iPad Apps: Hot or Not?
Performance Marketing
The iPad dreams of magazine publishers could be the latest death by irrational exuberance. Despite the optimism that greeted the new device, there is a danger that publishers are squandering [...]
Last Fall for Broadcast?
Convergent TV
Ask media buyers if they believe broadcast TV has irredeemably slipped into senescence, and you’ll get an earful. “Sure, no one’s watching the ads, and everyone has dumped network TV [...]