Alt Image Text

5 Reasons Facebook Won't Announce A Phone Or OS On Wednesday

Performance Marketing

While I’d love for Facebook to announce a phone or mobile operating system on Wednesday, I have a sneaking suspicion they won’t. Here is our rationale behind Facebook’s decision to [...]

Alt Image Text

Outbrain: Turning Advertisers Into Aggregators

Brand Marketing

Are advertisers the new aggregators? A company called Outbrain thinks so and is seriously stretching the definition of contextual relevancy by letting advertisers actually become distributors of content. As much [...]

Alt Image Text

Guerrilla Marketing 2010

Brand Marketing

Guerrilla marketing used to be easy to define. If a New Yorker happened to notice a Jeep Grand Cherokee driving up the side of a building near Madison Square Garden [...]

Alt Image Text

Last Fall for Broadcast?

Brand Marketing

Ask media buyers if they believe broadcast TV has irredeemably slipped into senescence, and you’ll get an earful. “Sure, no one’s watching the ads, and everyone has dumped network TV [...]

Alt Image Text

Publishers’ iPad Apps: Hot or Not?

Performance Marketing

The iPad dreams of magazine publishers could be the latest death by irrational exuberance. Despite the optimism that greeted the new device, there is a danger that publishers are squandering [...]

Alt Image Text

Last Fall for Broadcast?

Convergent TV

Ask media buyers if they believe broadcast TV has irredeemably slipped into senescence, and you’ll get an earful. “Sure, no one’s watching the ads, and everyone has dumped network TV [...]