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Facebook's Two New Promos: Reach Generator, Logouts

Performance Marketing

Want to promote a post from your page and pay on an ongoing basis instead of paying per click or view? That's what Reach Generator does.

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Women Leaders in PR: Aedhmar Hynes Talks Work, Family, and Being ‘True to Yourself’

Performance Marketing

In this latest installment of our Women Leaders in PR series, we profile Aedhmar Hynes, the CEO of Text 100 for more than a decade. Text 100 is a global firm [...]

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Save The Date | Message Delivered | The End

Performance Marketing

TVNewser: The all-powerful NFL moved its 2012 kickoff date to accommodate some dude named Barack. AgencySpy: Taco Bell unveils new ads and a new slogan, still tastes like garbage. AllTwitter: [...]

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Dan Rather, Steve Kroft and An Encore Appearance by John Legend

Performance Marketing

I got several emails last week when I was on vacation alerting me to John Legend‘s presence in the dining room. “You’re missing him!” texted one faithful “Lunch” reader. “Oh well,” I thought, “next [...]

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Media Matters Ultra Private Book Party

Performance Marketing

Politico’s Ken Vogel questions David Brock. Brock speaks to the crowd. Media Matters held a strictly invitation-only book party last night at its downtown Washington headquarters on Massachusetts Avenue. No [...]

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Jack Abramoff: Role Model

Performance Marketing

Not sure who in the world scheduled this appearance, but racist, arbiter of public corruption and convicted felon Jack Abramoff was at Beverly Hills High yesterday to plug his new [...]