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Citi, LinkedIn Form Network for Professional Women

Brand Marketing

Citi has partnered with LinkedIn to create the Connect Professional Women’s Network, which launched April 30. The branded community is primarily a discussion board to which members can post and comment on articles relevant to the group, but it’s also a content marketing vehicle for the financial services company.

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Study: Auto Brands Tops In Facebook Engagement

Digital

Fuzzy math may be making a comeback. It’s not the total tally of likes that a brand brandishes that matters most, according to a new study by Facebook statistics portal and analytics provider Socialbakers: Engagement is where it's at.

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Inside Wrapp’s Social Gift Card Service

Digital

Friends who say a birthday greeting on Facebook isn't worth much should prepare to get out their wallets. A new gift card platform called Wrapp aims to make social gifting more "like sitting around the Christmas tree," said co-founder Hjalmar Winbladh via phone.

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Report: Cover Images Draw Eyeballs On Facebook Timeline Pages

Digital

Eye-tracking outfit EyeTrackShop turned its eyes to timeline for pages and found that the cover image was king.

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Twitter’s Next Developer Teatime In Paris

Digital

Twitter has been hosting a series of events for Twitter developers and calling them “teatimes.” The next teatime is scheduled to take place on June 16 in Paris. Oo la […]

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‘Prometheus’ Uses Twitter Stunt to Promote the Film and Its New Ad

Digital

As part of the ongoing promotions for the film Prometheus, the new trailer aired last night on the U.K.’s Channel 4 network with the hashtag #areyouseeingthis. Shortly after another ad aired […]