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The Joy of Pranking [Video]

Brand Marketing

Hi, it's me, Lauren! That prankvertising sales tactic everyone is so hot on right now has another side to it. It's not just about making a quick buck from a [...]

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Spin the Agencies of Record

Performance Marketing

Jumeirah Hotels & Resorts retained New York’s J Public Relations as its PR AOR. Jumeirah, a member of Dubai Holding, operates 22 hotels across the Middle East, Europe and Asia, including that crazy sail-shaped beach [...]

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3Q EARNINGS CALL: Why #Hashtags?

Performance Marketing

Facebook Co-Founder and CEO Mark Zuckerberg explained the reasoning behind the social network’s launch of hashtags in June in response to a question from Wells Fargo Analyst Peter Stabler during [...]

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Turner and Starcom in Product Placement Partnership

Convergent TV

In a first of its kind deal, Starcom and Turner will partner for an unspecified number of brand integrations on TBS, TNT, truTV and Adult Swim for a full year. [...]

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Cory Booker Joins Senate Commerce Committee

Performance Marketing

Sen. Cory Booker (D-N.J.) will sit on the Senate Commerce Committee. Booker, the former mayor of Newark and a rising star in his party, was sworn in Thursday morning by [...]

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3Q EARNINGS CALL: Why Graph Search?

Performance Marketing

Last week, Ashoat Tevosyan, an engineer on Facebook’s search quality and ranking team, discussed the nuts and bolts behind adding posts to Graph Search. Wednesday, during the social network’s third-quarter [...]