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Ad Agency Creates Jewelry Meant to Combat Sexual Assault

Creativity

When JWT Singapore was tapped by the Association of Women for Action and Research (Aware) to create an educational campaign about date rape, the agency decided to go in a [...]

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Quote of Note | Annie Leibovitz

Performance Marketing

“My background as a photographer is as an observer. I’m a terrible director. The performers I have the most rapport with are comedians, who make up a very special group. [...]

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Facebook Asking Users To Rate Restaurant Prices?

Performance Marketing

Facebook’s five-star ratings system appears to have been joined by four-dollar-sign price ratings for restaurants.

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Starz Debuts Power With Video-Heavy Tweets

Performance Marketing

Starz will debut a full-length episode of its new drama Power via Twitter tonight after posting a sneak peek that leveraged the social site's one-click video earlier today.

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Did Facebook Replace App Center With Games Page?

Performance Marketing

Facebook appears to be phasing out its App Center in favor of a landing page simply known as Games.

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BuzzFeed Changes Labels on Promoted Content

Performance Marketing

BuzzFeed is revamping how it specifies sponsored content.