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Spin the Agencies of Record

Performance Marketing

Edelman will be PR AOR for the California Walnut Board and the California Walnut Commission, effective September 1. Edelman will handle all PR and social duties for the organization, which [...]

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LinkedIn’s Revenue Hits $534 Million

Performance Marketing

LinkedIn’s revenue for the second quarter hit $534 million, up 47 percent year-over-year from $364 million in 2013. Sixty percent of that revenue—$318 million—came from the United States.

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Charmin Proudly Tweets That It Will ‘Take Care of Uranus’

Creativity

Oh, Charmin. Don't ever change. The toilet paper brand, which previously chickened out and deleted its Thor-related joke about being the original "Asgardian," has apparently come around on potty puns. [...]

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Senators Celebrate ‘Seersucker Thursday’

Performance Marketing

US Senators Roger Wicker (R-Miss.) and Dianne Feinstein (D-Calif.) are working hard across party lines to revive a popular tradition in the U.S. Senate – “Seersucker Thursday.” And as a result [...]

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Holy Shark! Syfy Builds a Franchise Without Traditional Ads

Convergent TV

Turns out your best marketing tool is word of mouth, especially if the mouth in question is filled with rows of gigantic, serrated teeth.  Dave Howe, president of Syfy, attributed [...]

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Afternoon Lede Check – 7.31.14

Performance Marketing

House GOP pulls border bill rather than face defeat (The Washington Post). Beltway reopens, backups stretch miles (WTOP). Witness against ex-Va. gov: Gifts were for business (NBC4). From WaPo to WJLA, here are the stories [...]