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Snapchat Just Hired One of the Founders of Facebook’s $1 Billion Ad Network

Performance Marketing

Snapchat has hired the founder of Facebook's mobile ad network.

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More Instagram Advertising Means Less Organic Engagement (Report)

Performance Marketing

Has more advertising on Instagram led to poorer engagement for brands on the Facebook-owned photo- and video-sharing network?

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Quartz, Meredith & The Economist Round Out Speaker Roster at Native Advertising Summit

Accounts

Native advertising is proving to be a lucrative revenue stream that enables publishers to build long-term relationships with advertisers in an era of increasingly commoditized display ads. In light of [...]

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M&M’s Unveils 75th Anniversary Spot Featuring Zedd and Aloe Blacc’s ‘Candyman’

Creativity

M&M's turn 75 years old this Thursday, and the Mars brand is beginning a year-long birthday celebration with a musical collaboration between Zedd and Aloe Blacc, who have reinterpreted Sammy [...]

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From the Ashes of Heroin Addiction to the Pinnacle of Viceland

Performance Marketing

Montreal Gazette frames today's A&E channel launch with some fascinating hometown history.

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Deloitte Acquires Acclaimed San Francisco Creative Shop Heat

Brand Marketing

One reason the agency acquisition market has been so hot is the desire of nontraditional buyers, such as technology and consulting firms, to add marketing muscle and compete for project [...]