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Facebook Takes Scissors to Paper App

Digital

Facebook’s stand-alone Paper application, which debuted amid much fanfare in February 2014, will be sent to the recycle bin after July 29.

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7 Intriguing Digital Marketing Stats From the Past Week

Digital

From Instagram and WeChat to Paul George of the Indiana Pacers, the past several days have revealed numerous marketing stats that should interest digital players. Below are seven data points that caught our eye:

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What We Learned From Mike Allen’s Playbook AMA

Digital

Allen answers [some] questions on Reddit.

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Square Enix, gumi Launch Final Fantasy Brave Exvius on Mobile

Digital

The turn-based RPG follows Rain and Lasswell, two knights from Grandshelt, on a quest to save the world.

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Ad of the Day: This Up-and-Coming Beer Brand Got Its First Ad Just Right

Brand Marketing

Beer brands tend to get wound up in knots trying to communicate their essence. But not House Beer. From its very name down to the aesthetic of its debut commercial, the Venice, Calif.-based brand sticks with simplicity—to engaging effect.

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New Facebook Tool Will Allow Users to Fundraise for Nonprofits

Digital

Facebook is releasing a tool allowing users to fundraise on behalf of U.S.-based 501(c)3 nonprofits.