How Blockchain Is Beginning to Increase Customer Loyalty
Customer acquisition vs. retention is a debate that has continued to rage for decades. But in a digital age of personalized experiences, customer loyalty is once again a very hot [...]
An Inside Look at MedMen, Lauded as the ‘Apple Store of Weed’
The cannabis retailer is styling itself to be pot's premier shop.
Why CBD Marketers Are Turning to Endorsements to Get Their Message Out
The tactic is proving to be effective in promoting the non-intoxicating products
With the Stakes So High, Democrats Eschew Political Ad Tropes in Favor of Hollywood-Style Spots
With their high production values, gripping narrative arcs and viral potential, modern-day political ads are connecting with voters, and donors.
How Brands Can Develop a Closer Relationship With Consumers Through Messaging
84% of people use messaging for general product and service inquiries.
Video Q&A: What Marketing Processes or Tasks Will AI Eliminate?
There’s a lot of loose talk around the potential for AI to change the nature of the marketing game, but beyond the buzz it can be hard to tell exactly [...]