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How Blockchain Is Beginning to Increase Customer Loyalty

Performance Marketing

Customer acquisition vs. retention is a debate that has continued to rage for decades. But in a digital age of personalized experiences, customer loyalty is once again a very hot [...]

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An Inside Look at MedMen, Lauded as the ‘Apple Store of Weed’

Agencies

The cannabis retailer is styling itself to be pot's premier shop.

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Why CBD Marketers Are Turning to Endorsements to Get Their Message Out

Agencies

The tactic is proving to be effective in promoting the non-intoxicating products

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With the Stakes So High, Democrats Eschew Political Ad Tropes in Favor of Hollywood-Style Spots

Creativity

With their high production values, gripping narrative arcs and viral potential, modern-day political ads are connecting with voters, and donors.

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How Brands Can Develop a Closer Relationship With Consumers Through Messaging

Brand Marketing

84% of people use messaging for general product and service inquiries.

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Video Q&A: What Marketing Processes or Tasks Will AI Eliminate?

Performance Marketing

There’s a lot of loose talk around the potential for AI to change the nature of the marketing game, but beyond the buzz it can be hard to tell exactly [...]