Media Pitch: Beachfront Simplifies Cross-Screen Video Advertising
Advertisers are banking on digital video to target their desired audiences. In 2019, nearly 60% increased their ad spend on advanced TV – including video on demand (VOD) and connected [...]
The Washington Post Takes to TikTok to Drive New Subscribers
The Washington Post used TikTok to share an ad for new subscribers.
As New Brands Join Instagram Checkout, Users Get Notified via Email
Instagram is using email to encourage users to shop and check out within the app and highlighting the brands that are part of the feature.
These Disney World Print Ads Don’t Show the Park at All
In-house agency Yellow Shoes highlights the ride home.
Offer, Don’t Ask: The Mindset That Earns Audience Trust
Publishers and advertisers have an inherently intertwined relationship. So much so, they sometimes mirror each other. But publishers need to remember that although they rely on and have shared goals [...]