Editor’s Pick Ecommerce How the Election Could Blow Up Holiday Retail Projections By Lisa Lacy Politics The Daily Show With Trevor Noah Sets Multiplatform Blitz for Election Night By Kelsey Sutton Politics No Matter Who Wins, the 2020 Election Has Been Great for Fox’s Bottom Line By Kelsey Sutton Publishing ‘These are Home Runs’: Publishers’ Election Products Drive Business and Audience Goals By Sara Jerde Politics How TV’s 2020 Election Night Coverage Will Look Different From 2016 By A.J. Katz & Jason Lynch Latest News Artificial Intelligence How Machine Learning Narrows Down Choices for Martha Stewart’s Wine Club By Robert Klara Awards & Recognition Awards Show Dedicated to Side Projects Names Inaugural Winners By Minda Smiley, Doug Zanger Ad Tech & Mar Tech European Ad Groups Say Thanks, but ‘We Don’t Need Apple to Police the Internet’ By Ronan Shields Leadership & Talent GroupM Names New Global Leads for Partnerships and Social By Erik Oster Adapting to Crisis Adapting to Crisis Apartment Therapy and Kitchn Bring Thanksgiving Food Fest to Instagram By Ian Zelaya CPG Butterball’s Turkey Talk-Line Is Ready for an Unusual Thanksgiving By Paul Hiebert Marketing Innovation How Do You Create a Successful Brand Collaboration in a Crowded Market? By Ian Zelaya Adapting to Crisis Walmart Pulls Gun Displays Following Protests Over Police Shootings By Lisa Lacy Adweek Podcasts Adweek Podcasts Talking TV Ratings and Trump on Yeah, That’s Probably an Ad By Ko Im Podcast Listener Q&A on Yeah, That’s Probably an Ad’s 200th Episode By Ko Im C-Suite CMO Moves: SiriusXM’s Denise Karkos Shares the Importance of Putting ‘Another Single on the Board’ By Heide Palermo Adweek Podcasts Adweek Podcast: Ocean Spray’s Dreamy Timing on the Dreams TikTok By Ko Im Magazine Adweek Instagram The 2020 Hot List: Honoring the Year’s Best in TV, Publishing, Digital and Brands By Jason Lynch Hot List How Adweek Media Visionary Reese Witherspoon Turned Hollywood on Its Head By Jason Lynch Hot List Sarah Cooper’s Trump Lip-Syncs Turned Pandemic Boredom Into a Career Catapult By Kelsey Sutton Data Points Infographic: Retailers Beware, You’re in for a … Scary Drop in Halloween Foot Traffic By Nicole Ortiz In case you missed it Amazon Amazon Holiday Ad Sets Emotional, Reflective Tone For The Season By Doug Zanger AdFreak Oreo Gets Political With a New Ad Days Before the Election By Minda Smiley Politics This PAC Created a Last-Minute Anti-Trump Ad on a Shoestring Budget By Kathryn Lundstrom Blockchain Verizon Turns to Blockchain to Combat Rampant Online Misinformation By Patrick Kulp The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies Awards & Recognition Awards Show Dedicated to Side Projects Names Inaugural Winners By Minda Smiley, Doug Zanger Leadership & Talent GroupM Names New Global Leads for Partnerships and Social By Erik Oster Adweek Video Adnatomy: Quarantine Gives Progressive a Creativity Boost By Paul Hiebert First Things First What Marketers Need to Know About Election Night: Tuesday’s First Things First By Jess Zafarris Brand Marketing Artificial Intelligence How Machine Learning Narrows Down Choices for Martha Stewart’s Wine Club By Robert Klara Adapting to Crisis Apartment Therapy and Kitchn Bring Thanksgiving Food Fest to Instagram By Ian Zelaya Politics Anti-Trump Ads Are Targeting Conservatives With Varying Levels of Success By Kathryn Lundstrom CPG Butterball’s Turkey Talk-Line Is Ready for an Unusual Thanksgiving By Paul Hiebert Creativity Life in Quarantine Burger King Encourages Fans in Europe to Support Its Competitors as Lockdowns Resume By David Griner Creativity New Artsy Collection Celebrates Black-Owned Galleries and Its Artists By Luz Corona Travel Ahead of the Election, Booking.com Offers a Message of Unity By Ryan Barwick Plant-Based Products Impossible’s New Mission: a Non-Dairy Milk That Will Mimic the Real Thing By T.L. Stanley Digital Think About This How to Look and Sound Your Best on Zoom Calls By Shelly Palmer Platforms Advertiser Boycott Had Little Effect on Facebook’s Q3 2020 Revenue, Which Rose 22% By David Cohen Digital Transformation The 99 Problems Forms Virtual TikTok House to Back the Biden-Harris Campaign By David Cohen Digital Transformation Twitter Saw Over 118 Million Beauty Tweets From July 2019 Through July 2020 By David Cohen Inside the Brand Sephora CMO Defying Tenure Odds Through C-Suite Collaboration By Nadine Dietz Waleed Elgindy’s Untraditional Career Path Led Him to his Purpose and Leadership Style By Ro Kalonaros Christine Fruechte on Her Climb Upwards at Colle McVoy and Picking Up Life Lessons Along the Way By Luz Corona TRUFF Co-founders on Launching a Community-driven CPG Brand By Nick Gardner Media Politics Facebook Changes Its Messaging as the Polls Begin to Close By David Cohen Publishing The Washington Post Beefs Up Contextual Targeting in the Post-Cookie Era By Lucinda Southern Politics YouTube Details Its Election Day Offerings By David Cohen Platforms Snapchat Lets Creators Publicly Display Their Follower Counts By David Cohen Performance Marketing Customer Experience Pandemic Purchase Patterns Shake Up Holiday Performance Marketing Campaigns By Heather Fletcher Performance Marketing Exaggerated Emotions and Original Audio Lead to More Effective TikTok Ads By Patrick Kulp Performance Marketing No Coding Experience Necessary: Microsoft Offers DIY Tool To Build AI Models By Patrick Kulp Performance Marketing How Predictive Analytics Takes the Guesswork Out of Ad Performance By Heather Fletcher Programmatic Ad Tech & Mar Tech European Ad Groups Say Thanks, but ‘We Don’t Need Apple to Police the Internet’ By Ronan Shields Programmatic Nielsen Is the Latest Company to Join The Trade Desk’s Cookie-less Unified ID 2.0 By Kathryn Lundstrom Ad Tech & Mar Tech DoubleVerify Authentic Brand Safety Targeting Comes to Google Display & Video 360 By David Cohen Programmatic Why Supply-Path Optimization Is Coming to Connected TV By Andrew Blustein TV / STREAMING Sports Marketing Passionate About Journalism, NBA Star CJ McCollum Is ‘ReMaking America’ By Doug Zanger Programming & Performance The Daily Show With Trevor Noah Sets Multiplatform Blitz for Election Night By Kelsey Sutton Programming & Performance No Matter Who Wins, the 2020 Election Has Been Great for Fox’s Bottom Line By Kelsey Sutton Voice UGC is Dead. Now What Are Brand Partners to Do? By Jessica Rudis
