Creative Disruption
For Its Super Bowl Ad, NFL Looks to the Past to Embrace the Future
The Richards Group Lays Off Roughly 15% of Staff Cuts happened shortly after Motel 6 and other clients severed ties with Dallas-based agency. 
Droga5 Tops COMvergence 2020 US Creative Agency New Business Rankings
Omnicom was the top agency network.
Portal A Deviates From Industry Standard, Promotes 4 Women to Partner With Equity
Diversity, Equity and Inclusion
Agency's co-founder said he hopes the move encourages others in the industry to give women a seat at the ownership table.
Oberland Aims to Inspire Brands to Do the Right Thing With Its Purpose Guide
'2021 is going to be the year of accountability,' said Drew Train, co-founder and president of Oberland.
IPG CEO Philippe Krakowsky on Disruption, Data and Privacy
Agencies
Krakowsky stepped into the role at the start of 2021, and already has big plans.
This Agency Seeks to Put One Electric Car Company in Pole Position
Even past its founder’s Twitter feed and swashbuckling ways, Tesla has managed to carve out substantial mindshare with the public. Moreover, the company took a huge leap, with over 50% [...]
Want to Win New One Club Awards? Your Campaign Must Meet Diversity Criteria
Agencies
Judges will look at not only the people featured in the work, but also the ones who created it.
UM Hires Walton Isaacson, McCann Vet as US CSO
Christine Villanueva will lead the agency's strategy product and capability road map.
Why Scotts Miracle-Gro Put Creative and Media Under One Roof With VaynerMedia
Agencies
The lawn care company wants to be 'creatively led and data-driven.'
Wavemaker Hires US CSO, Filling Role for First Time Since 2018
Agencies
The appointment follows a series of account wins for Wavemaker in the final months of 2020.
This Site Lists the Unofficial ‘Rules’ Black People Often Feel Obligated to Follow
Diversity, Equity and Inclusion
It details 12 ways that racism informs their everyday lives, from how they shop to which toys they can play with.
Code and Theory Adds Kettle as Clients Pursue Digital Transformation
Digital shop has worked with clients including American Express, Discover and National Geographic.
Agencies Are Gaining More Clarity on How to Remain Valuable for Marketers
Agencies
A year of swift, unexpected change set the industry into motion.
Insurance Marketplace The Zebra Chooses Argonaut as Creative AOR
Fast-growing company picks San Francisco agency after competitive pitch.
Leaning Into Its Tradition of Purpose, David&Goliath Launches Creative Impact Hub
Blake Winfree and Ben Purcell will lead the new division, setting the tone for the agency's future.
After a Year of Turmoil, the Future of Agencies May Well Be Bright
Agencies
Those that expertly change and adapt can make significant gains.
