10 Wins in 100 Days: How Pereira O’Dell Got on a Hot Streak

Internal changes and a new philosophy appear to be working

a winning slot machine with pereira and o'dell on all the wheels
POD has been on a run. Getty Images

Key insights:

Back in the early 2010s, one agency started winning new business. Then, it started winning even more business, to the point that mcgarrybowen became the shop that could do no wrong. It got so out of hand that, in one of the lighter moments in agency battles, Droga5 announced that it had given the agency its holiday card business.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.