Key insights:
- Becoming a bicoastal agency, instead of having two offices, has made for stronger teams.
- The agency used small teams to solve problems, avoiding too many cooks in the kitchen.
Back in the early 2010s, one agency started winning new business. Then, it started winning even more business, to the point that mcgarrybowen became the shop that could do no wrong. It got so out of hand that, in one of the lighter moments in agency battles, Droga5 announced that it had given the agency its holiday card business.
