3 Ways Marketing Strategies Will Need to Shift to Deal With Covid-19 Complications

It also shows how we respond in a crisis

Overhead image of people walking
It is no secret that business development is facing unexpected challenges, but it does not have to be when marketers employ the right approach. Photo Illustration: Trent Joaquin; Source: Getty Images

Traditionally, industry events and conferences are considered an important opportunity for b-to-b marketers to network with potential prospects and help fill their pipelines. In fact, more than half of b-to-b marketers use in-person events and trade shows to drive lead generation.

Tom O’Regan is chief executive officer of Madison Logic, a global marketing technology company with offices in New York, San Francisco, Boston, Dublin, London, Sydney and Singapore.