360i’s Fresh, Tech-Driven Thinking Pushed Its Clients to New Heights in 2017

Adweek's Breakthrough Media Agency of the Year used innovative twists on classic strategy

From left, Abbey Klaassen, CMO; Bryan Wiener, executive chairman; Jason Hartley, svp; Sarah Hofstetter, CEO; Patrick Affleck, managing director of media. Sasha Maslov for Adweek

“Let me start out by saying that here, creative is an adjective,” says 360i chief marketing officer Abbey Klaassen when describing her agency’s approach to media in 2017. “It’s not a noun, like, ‘that’s the creative.’ We are all creative.”

This story first appeared in the Feb. 19, 2018, issue of Adweek magazine. Click here to subscribe.
@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.