4 Signs an Agency’s Analytics Don’t Paint the Whole Picture and Aren’t Benefitting Clients

They often leave off less-than-stellar data trends

Many marketing campaigns aren't focusing on the entirety of available data analytics. Getty Images

Despite the tremendous technological capabilities in the data-driven marketing era, the dark truth is that analytics coming from most agencies sucks.

@analyticandrew Andrew Richardson is currently the vp, analytics and marketing science for Elite SEM.