4 Tips to Move Brands Away From Monetizing Outrage Over Black Experiences
Agencies need more accountability to avoid falling into this pattern
PETA's ad, which they claimed was "rejected" for the Super Bowl, capitalized on Colin Kaepernick taking a knee in protest of the treatment of black folks by police officers.
PETA
Black creators have been watched, mimicked, repackaged, diluted and presented to American audiences for years and not given due credit.
