Voice

4 Tips to Move Brands Away From Monetizing Outrage Over Black Experiences

Agencies need more accountability to avoid falling into this pattern

a black and white dog kneeling outside a group of all white dogs in a meadow
PETA's ad, which they claimed was "rejected" for the Super Bowl, capitalized on Colin Kaepernick taking a knee in protest of the treatment of black folks by police officers. PETA

By Ashley Richardson-George

February 7, 2020

Black creators have been watched, mimicked, repackaged, diluted and presented to American audiences for years and not given due credit.

Ashley Richardson-George
@AshleyCentric Ashley Richardson-George is content strategy director at Circus Maximus.
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