4 Tips to Move Brands Away From Monetizing Outrage Over Black Experiences

Agencies need more accountability to avoid falling into this pattern

a black and white dog kneeling outside a group of all white dogs in a meadow
PETA's ad, which they claimed was "rejected" for the Super Bowl, capitalized on Colin Kaepernick taking a knee in protest of the treatment of black folks by police officers. PETA

Black creators have been watched, mimicked, repackaged, diluted and presented to American audiences for years and not given due credit.

@AshleyCentric Ashley Richardson-George is content strategy director at Circus Maximus.