4 Traits Every Modern Media Agency Executive Absolutely Has to Have
The role is fundamentally changing as the industry does
It’s time to recharacterize what it means to be a media executive.
Illustration: Getty Images/Ikon Images
The demands on the chief marketing officer today are unlike any that executives have faced. From rapidly changing consumer behaviors to the emergence of new tech solutions and access to more data, the proven models of success are under attack.
This story first appeared in the February 13, 2017, issue of Adweek magazine.
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