3 Ways Agencies Can Win Back Clients Who Are Burned Out by In-Housing

Perhaps the trend is coming to end

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In-house teams have the focus to execute quickly and consistently to brand standards. Getty Images
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In the past few months, agency leaders across the country have noticed something critical. A wave of boomerang clients that left in pursuit of in-housing trends are returning in search of hybrid relationships between in-house and agency teams. What happened?

Marc Brownstein is the president and CEO of Brownstein Group, the longest-running independent marketing communications agency in Philadelphia.