3 Ways Agencies Can Win Back Clients Who Are Burned Out by In-Housing

Perhaps the trend is coming to end

A hand holding a magnet trying to pull in three people
In-house teams have the focus to execute quickly and consistently to brand standards. Getty Images
Headshot of Marc Brownstein

In the past few months, agency leaders across the country have noticed something critical. A wave of boomerang clients that left in pursuit of in-housing trends are returning in search of hybrid relationships between in-house and agency teams. What happened?

Marc Brownstein is the president and CEO of Brownstein Group, the longest-running independent marketing communications agency in Philadelphia.
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