4A’s Advises Brands to Rethink Suitability Around News Content

Trade group calls for real-time management of sustainability criteria

4As president and CEO Marla Kaplowitz said the guidelines were designed to maximize brand safety while ensuring the financial ecosystem of publishers. 4A's

Key insights:

Advertisers may be missing out by avoiding news coverage, an issue the 4As is attempting to address.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.