AARP Unexpectedly Taps a Spoken Word Artist to Reach a New Generation

Its Gen X's time to shine

The Def Jam vet's appearance marks a strategic pivot for the 60-year-old organization. AARP

AARP isn’t strictly about retirement. And it’s not just for Baby Boomers, either.

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.