AccuWeather Taps Huge to Handle Digital Initiatives

The agency is creating a new app for the weather forecaster

AccuWeather logo on top of blue clouds
Huge will work on AccuWeather's flagship iOS and Android app. AccuWeather
Headshot of Minda Smiley

AccuWeather has chosen Huge to serve as its strategic partner on digital initiatives following a review.

The global IPG digital agency will be tasked with developing a revamped app for the weather forecasting company. In addition to digital product development, Huge will be responsible for design exploration, user testing, feature development, user engagement, retention support and ongoing user research for the brand.

“As AccuWeather’s digital strategic partner, Huge always take a holistic view across all their platforms and touch points to see how we can partner with them to deliver the best digital experiences that help move their business,” Pete Stein, who was named global CEO of Huge earlier this year, said.

The agency’s first work for AccuWeather is expected to launch out of Huge’s Brooklyn office later this year.

“The weather impacts everyone and everything—from what you wear to your choice of commute, to where you travel,” Kurt Fulepp, global chief product officer at AccuWeather, wrote in a statement. “Huge was exactly the kind of partner we were after to help us continue to evolve our mobile experience. The agency’s focus on craft and creativity, as well as its expertise in tech, made it a quick decision for us.”

According to Stein, Huge managed to impress the client with its “ability to deliver a complete experience, superb design, the best technology solutions and a natural appreciation for the brand and what AccuWeather is trying to accomplish not just for individuals, but for the world at large.” named Huge its creative agency of record in February of this year. In March, Brooks Running selected Huge as its integrated agency of record. Both accounts are led out of the digital shop’s Brooklyn office.

Earlier this month, Huge’s chief design officer, Derek Fridman, who was based in the agency’s Atlanta office, joined Work & Co as associate partner for design.

In April, the agency promoted president of technology, Gela Fridman, to chief technology officer.

@Minda_Smiley Minda Smiley is an agencies reporter at Adweek.