Activision has selected independent digital agency space150 as its social media agency of record, tasked with providing social strategy and activation for the company in the United States.
The appointment follows a review launched last fall which included incumbent Edelman Los Angeles.
“From the start, space150 demonstrated not only a deep understanding of our titles, but also a passion for our community,” said Activision CMO Tim Ellis in a statement. “We look forward to bringing the team’s insights into our social programs and collaborating to craft highly compelling creative executions going forward.”
Billy Jurewicz, space150 CEO, told Adweek that Activision “has so many world-renowned brands” with strong consumer bases, and that although “the bar is high,” they aim to “celebrate those fans.”
“Gamers need to be heard, and our opportunity here is to find ways to meet them on the same level playing field and celebrate what we all love about being gamers: a sense of belonging, identity, and ownership,” he added. “As their social partner, we want to hold the fan above anything else. It won’t be easy at times, but we think it’s the fans that make the titles special.”
The agency has already started promoting Activision’s Call of Duty and Destiny franchises. Its work on Call of Duty: Black Ops 4 began immediately after the tease of the game’s launch, scheduled for October. Space150 is currently working on promoting the remastered Spyro and Crash Bandicoot trilogies as well.