Ad Spending Is Expected to Drop 10% This Year. Here’s Why It Could Have Been Worse

GroupM's mid-year forecast shows a landscape that's stark but salvageable

GroupM's global mid-year forecast shows how Covid-19 dramatically changed the global ad economy. Canva / GroupM

After months of scrambling to pull back, revise, delay and cancel ad campaigns because of the Covid-19 pandemic, marketers now can put a number to the impact on their industry. 

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.
@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.