Advertisers Need to Focus on People and Drop the Excessive Use of Algorithms

Otherwise we risk losing sight of ourselves

Business man using work computer, cloud, and algorithms
We have way too many algorithms available to us these days. Getty Images

My head is cluttered with hordes of information. Big Data is in full effect. Every time I attend a meeting, conference or business briefing, everyone seems so hellbent on spewing forth all the data they have ever learned in their entire lives relative to the topic at hand.

Marc Stephenson Strachan is chairman of ADCOLOR, Inc. and a senior marketing and advertising industry executive.