Advertising Has a Crisis of Apathy and Otherness

Performative activism isn't going to solve a structural industry problem

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Empathy is a skill and, like any skill, it takes practice to get better. And it's a skill needed in the industry. Getty Images

When my daughter was just 7 years old, she asked me why the advertising she saw was so bad. Laughing, I told her it took hundreds of people and lots of meetings to make them so bad. Too young to understand my insider humor, she simply shrugged and continued watching TV.

Yusuf Chuku is global chief strategy officer at VMLY&R.
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