Adweek Together: These Voices Will Help Get You Through the Pandemic

Adweek's Voice columnists offer insights for the future

Headshot of Chris Ariens

In 2011, Kristen Colonna met a professional challenge head-on. As OMD’s group account director overseeing innovative communications strategy for PepsiCo, she was tasked with getting more women to buy Lay’s, Tostitos and SunChips.

Through a variety of platforms and promotions, it worked. In fact, her team’s success earned them a Guinness World Record for the fastest-growing Facebook brand page within 24 hours: 1.8 million likes in a day. It also earned Colonna the title of Adweek Media All-Star.

But that was nine years ago. Today’s challenges are greater, deeper and will be longer-lasting. Now OMD North America’s chief strategy officer, where she’s responsible for the agency’s strategic product, how is Colonna seeking solutions for the future of her business, her clients and her team? She is our guest today on Adweek Together, hosted by senior editor Nicole Ortiz.

Adweek Together is a daily live discussion, at noon ET, hosted by our editors along with the leaders of the companies we cover, seeking guidance, solutions and information—together. For inquiries and feedback, email us at adweektogether@adweek.com.


@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.
Publish date: April 29, 2020 https://dev.adweek.com/agencies/adweek-together-these-voices-will-help-get-you-through-the-pandemic/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT