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After 131 Years, PepsiCo Is Dropping Aunt Jemima

Details are not yet available on the new brand name or packaging

PepsiCo is retiring the controversial brand name and mascot, Aunt Jemima. Aunt Jemima

By Lisa Lacy

June 17, 2020

Key insights:

PepsiCo said it will drop the image of Aunt Jemima and rebrand the line of pancake mix and syrup that has borne the name since 1889.

Lisa Lacy
@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.
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