After an Agency Walkabout, Why Kate Higgins Returned to Erich & Kallman as Chief Growth Officer

She helped launch the indie shop in 2016

kate higgins
Kate Higgins is Erich & Kallman's first-ever chief growth officer. Erich & Kallman

Key insights:

There always seems to be something interesting brewing San Francisco. Like most markets, there is an anchor agency or two, and a gaggle of shops that crank out some compelling work. In the Bay Area, Goodby Silverstein & Partners is the biggie, but dotted around the city are places like Camp + King, Duncan Channon, Venables Bell & Partners, BarrettSF, Cutwater, Pereira O’Dell and, over the Golden Gate Bridge, BSSP.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
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