After Kobe Bryant’s Death, Hard Rock Edited Its Michael Bay-Directed Super Bowl Ad
The revised, star-studded spot will run right before halftime
Hard Rock International's first Super Bowl spot was filmed at the new Guitar Hotel at the chain's Hollywood, Fla. location.
Hard Rock International
Following the death of Kobe Bryant, Hard Rock International has made edits to its first Super Bowl commercial set to air directly before halftime. The spot, directed by Michael Bay, will feature Jennifer Lopez, her fiancé Alex Rodriguez, and Miami’s own Pitbull and DJ Khaled.
