Agency Holiday Cards 2018: Inventive and Creative Send-Offs to the Year, Part 2

Agencies employed humorous, festive and philanthropic approaches to holiday cards

DDB created "It's The Thought That Counts" wrapping paper, with proceeds going to Girls Education International.

The submissions keep coming in, so we’re going to keep highlighting the most interesting holiday cards of 2018.

Please find links to the rest of the roundups below:

Agency Holiday Cards 2018: Inventive and Creative Send-Offs to the Year

Agency Holiday Cards 2018: Inventive and Creative Send-Offs to the Year, Part 3

&Barr — “40 for More” 

Orlando agency &Barr made the most inexpensive card possible to send to clients, for a good reason. The small Orlando agency decided that instead of a fancy stunt, they would give the money left over in the $4,000 budget it could have used for the cards to its 40 employees to give to the charity of their choosing. Each employee’s “more” was posted on Instagram and then added to

Some employees donated their time as well as money at local pet shelters and senior centers, while one group passed out envelopes of cash around a lake in downtown Orlando.

“We didn’t have the cash to create something with breakthrough tech or the budget to give away something super sexy,” &Barr vice president, creative director Rob Bloom said. “What we could do was make an impact by investing in an idea that showcased the heart of our agency and our people.”

Aftermarq — “Die Hard is a Christmas Movie”

The Columbus, Ohio, agency weighs in on the Die Hard debate, which Fox Home Entertainment seems to have settled, with a series of ugly sweater-themed holiday cards. In declaring their stance, the agency invited naysayers to @ them on Twitter, as it seems one they’re not afraid to defend.

Creating the hand-signed cards seems to have been something of a bonding experience for the team, which dissected the movie together and now has emoticons for both John McClane and Hans Gruber on its Slack channel. 

Aloysius Butler & Clark (AB&C) — “Home Fur The Holidays”

After an inaugural run last year, AB&C is back with its second annual “Home Fur The Holidays” alternative to the traditional holiday card. The pet-loving agency is partnering with PAWS to promote animal adoption over the holidays. Visitors to the website are introduced to a series of pets in need of homes and can learn about their personalities to decided which one is right for them.

“Anyone who has visited our offices knows we love our pets. When we learned from PAWS just how many animals don’t make it out of the shelter due to lack of adoptions, we knew we had to pay it forward,” AB&C CCO Steve Merino said. “If we can use our talents and resources to save a whole bunch of animals, now is the perfect time of year to do it.”

Anomaly — “O Human Being” 

If you thought last year’s holiday card from Anomaly London, “Dear Satan,” was twisted, wait until you see this year’s (NSFW) entry. The animated short “O Human Being” imagines what it would be like if trees reversed the script, cut humans’ legs off and decorated them for the holidays. Somehow, it’s even darker and more disturbing than you’d imagine from that description. Anomaly has once again made easily the most bizarre and off-the-wall agency holiday card video of the year. If the trend of outdoing themselves every year continues, we shudder to think of what their perverse minds will come up with for 2019.

ATK Plan — “Skating Season”

Dallas-based strategic creative group ATK PLN is rolling into the new year in style, with a custom skateboard combining its love of design, animation and pop culture. Designed to capture the personality of the company, the colorful creation captures a cast of characters across its Dallas, Los Angeles and Montreal offices.

ATK Plan executive creative director Jose Sebastian Gomez teamed up with artist Ken Gunn Lee to create a cityscape which Gomez described as “Sesame Street on steroids.”

@ErikDOster Erik Oster is an agencies reporter for Adweek.