Agency WorkInProgress Seeks Help From Russia in Attempt to Hack the Cannes Lions

A tongue-in-cheek OOH effort is running in Moscow

The agency took over Yerevan Plaza in Moscow. Work In Progress

WorkInProgress (WIP) is not exactly the most qualified candidate to win Agency Network of the Year at the Cannes International Festival of Creativity.

@ErikDOster Erik Oster is an agencies reporter for Adweek.