The trade press’s most famous source for real-time analysis, industry trends and commentary is going in-house: WPP’s GroupM hired Brian Wieser for its the newly-created role of global president, business intelligence.
In the role, Wieser will be tasked with driving and expanding GroupM’s thought leadership practice and collaborating with GroupM agencies and the broader WPP network to gather and analyze marketplace intelligence to provide clients with insights on markets, audiences, platforms, partners and industry dynamics. Wieser will remain based in Portland, Oregon, reporting to global CEO Kelly Clark.
“We are thrilled to welcome Brian to our team,” Clark said in a statement. “He has a deep understanding of economic and industry dynamics, consumer behaviors, media partners and technology platforms. He is uniquely suited to create insightful analysis that will help our clients make marketing investment decisions.”
“There are so many great people here. This is a really strong platform,” Wieser told Adweek, adding that he hopes he can “add something to it in terms of helping people think more broadly” and help GroupM “continue to be the best media agency globally.”
Wieser arrives at GroupM from Pivotal Research where he spent over seven years and served as a senior analyst. His previous experience also includes serving as executive vice president, global director of forecasting for Interpublic’s Magna Global and CMO for Simulmedia.
“The freedom that I had [at Pivotal Research] to go far deeper than I did in my prior role [analyzing the role of marketing tech] was an amazing professional experience,” Wieser told Adweek.
He added that the “the intersection between media planning, media buying” and marketing tech is “a topic I plan to spend a lot of time thinking about.”
Wieser explained that he saw his role as contextualizing “existing expertise” at GroupM and WPP as well applying his own knowledge and experience in the industry, “with a main focus on what our clients needs are … helping marketers think about how their world is evolving.”