As Advertisers Pull Back Spending, Agencies and Their Partners Feel the Pain
The spread of COVID-19 has upended brands, leaving them wondering what’s next

Every player in the industry is being impacted by the pandemic.
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Key insights:
- The impact of COVID-19 has production partners waiting longer than usual to receive payments from brands.
- Budget cuts are forcing agencies to reevaluate payment terms with clients.
Agencies have long dealt with clients that are happy to push the limits when it comes to paying the bills.