As Clients Take Longer to Pay Bills, Small Agencies Are Feeling the Pressure

Getting paid on time is a worsening struggle for independent shops

According to a recent ANA survey, roughly a third of marketers have extended payment terms in the past year. Getty Images

Key insights

Despite expecting more from their agency partners for less, marketers are taking more time to fork over cash for their services, a practice that’s disproportionately affecting smaller agencies with fewer resources.

@Minda_Smiley Minda Smiley is an agencies reporter at Adweek.