At ‘Funeral’ for Barton F. Graf, Alumni Send Off a Creative Agency Like No Other

A suitably surreal yet sentimental celebration for a shop that never played it safe

Gerry Graf addresses former Barton F. Graf staffers and supporters at a faux funeral for the agency he founded. Adweek

A New Orleans-style marching band played a frenetic swan song around an open coffin—containing only a dead rat—as Barton F. Graf mourned its closure at a send-off event Thursday befitting of the agency’s oddball reputation.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
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