BBDO Makes Regional Leadership Changes for Americas and Europe

Agency veterans St John Walshe and Jim Moser take on new roles

BBDO Europe chairman Jim Moser (left) and CEO, BBDO Americas St John Walshe (right). BBDO

BBDO president and CEO Andrew Robertson announced regional leadership changes for the Americas and Europe.

St John Walshe will take over as CEO, BBDO Americas. He replaces Chris Thomas, who stepped down from the role after three and a half years last month. Jim Moser will serve as chairman for BBDO Europe. Moser and Walshe will both relocate to their new regions next year.

Walshe served as managing director, Europe, for over five years and has also served on the Omnicom board of directors for the region. He originally joined BBDO New York as an account executive for M&M’s back in 1997, following around two and a half years at Saatchi & Saatchi. He went on to serve in account director leadership roles for AMV BBDO and then join BBDO’s worldwide board of directors.

“St John started his career at BBDO in 1997 as an account executive on M&M’s. For the last 13 years, he has been our global lead on Mars. In that time, it has grown into one of our largest clients and a global flagbearer for our work—the most awarded client at Cannes the last two years in a row,” Robertson said in a statement. “For the last five years, he has also been leading most of our agencies in Europe. Their performance has been strong. He is an exceptional people picker, talent developer and team builder. He is restless, curious and innovative.”

Moser was appointed chairman of Clemenger BBDO Melbourne in October of 2014 while continuing to serve as Clemenger Group New Zealand CEO, a role he has held for a decade. A Clemenger BBDO veteran of nearly 20 years, he previously served as managing director, CEO, for Clemenger BBDO Sydney. Earlier in his career, he served as group managing director for BBDO Warsaw Group.

“Jim Moser will be moving from Australia to London. He has had several significant agency and group roles in the 19-plus years he has been with the Clemenger Group, and prior to that, led our agencies in Poland and Italy,” Robertson added. “He may be an American moving from Australia, but he loves Europe. And there is no more passionate believer in BBDO, its people and what we stand for than Jim.”

The appointments follow Ford naming BBDO as its global creative lead last month, following a review launched in April. In August, BBDO hired former Ogilvy exec Mark Lainas as chief innovation officer for Europe and global chief innovation officer for the Mars account.

@ErikDOster Erik Oster is an agencies reporter for Adweek.