BBDO New York Named Agency of Record for AARP

Grey New York previously handled the account

BBDO New York's first work for AARP is expected to debut early next year.

AARP, the nonprofit organization dedicated to helping Americans aged 50 and older, has chosen BBDO New York as its brand agency of record following a review. The agency will be tasked with both strategic and creative responsibilities.

@Minda_Smiley Minda Smiley is an agencies reporter at Adweek.